Design in Development

Heather Fleming started as a product designer out of Stanford, but a few years into it, she realized there was another opportunity for her to bring together her love of design and her passion for helping those in need.  With that drive, she started Catapult Design, and has been inspiring development ever since.

Here is one of her talks about the role of design in development at CUSP 2011.

I found this talk quite inspiring and have to say I couldn’t agree more.  As development workers, we are inherently designers.  Everything from our intervention planning to our evaluations are based in design.  I have admired the work of companies and organizations like Catapult Designs and Ideo.org for a while now, and I look forward to the time when development by design is the standard, and no long the positive deviant.

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